▌ hk-vision.md

# HK Vision / Tai Po 360 — Visual Business Directory ## Concept Complete visual directory of HK businesses — 360 landing pages per shop, mapped and searchable. Built grassroots: walk every street, photograph every business, launch, get news coverage, THEN sell. **Core insight:** Small HK businesses (key cutters, plumbers, hotels, dentists) have zero web presence. Platform makes them discoverable. 360 content is the differentiator. Path-based URLs: hkvision.com/taipo/starbucks **Revenue model:** - Free basic listing (shop photo + name + category + location) - Paid premium (HK$500-20,000/year): 360 landing page, AI-generated description, featured placement, ad-free - Tiered by business type: hotels > dental/medical > law firms > restaurants > local shops - Ad revenue once traffic builds **Competitive positioning:** Yellow Pages for 21st century. Google Maps + OpenRice don't cover every HK business with rich visual pages. --- ## Go-to-Market Strategy ### Phase 1: Build the Map (Weeks 1-2) - Walk every street of Tai Po with 360 camera (phone backup for street-level shots) - Photograph every business: name, shop front, category - Use AI to: OCR business names, infer categories, enrich data (phone, hours, web presence) - No sales yet — just content creation ### Phase 2: Soft Launch (Week 3) - Simple landing page showing the work: "Tai Po 360: The first complete visual directory of our district" - Sample pages live - Platform shows coverage by street ### Phase 3: Press / News (Week 4) - Local HK media outreach: HK01, SCMP, local Facebook/WhatsApp groups, RTHK/TVB local - Story angle: "Local resident photographs every business in Tai Po to build visual directory before asking them to pay" - News coverage = social proof before sales pitches begin ### Phase 4: Sell (After coverage) - Door-to-door sales with live demo on phone - Pitch: "Your business is already on here — here's your page. HK$500/year for the premium version." - Second pass FUD: neighbors are listed, you're the only one not on it - CRM to track: pitched / paid / passed / missing --- ## Tech Approach - Path-based URLs (no subdomains): /district/business-name - OpenStreetMap + Leaflet (free) for map base - 360 camera: Ricoh Theta Z1 or similar (Nick already has one) - AI for: OCR, category inference, business data enrichment, auto-descriptions - Frontend: simple mobile-first web app - Backend: database mapping slug → business profile + images --- ## Naming - hkvision.com / hkdirectory / hkyellowpages etc. — needs checking - "Tai Po 360" as district-specific brand for demo - "HK Vision" as eventual umbrella --- ## CRM / Tracking - Database of every street in Tai Po organized by district - Track which businesses: photographed / listed / pitched / paid / passed - Route optimization for walking - Spreadsheet to start, web app when revenue allows --- ## Key Insight: Hotels + Medical Hotels pay much more (HK$5,000-20,000/year) for 360 tours of rooms/lobby. Dental/medical practices (HK$2,000-5,000) are trust-driven and patients search for them online. Start with these high-value verticals in the walk. --- ## Status Saved 2026-05-07. Concept phase — walking Tai Po not yet started. ## Related - LexVault (legal SaaS) — different product, different vertical - HK Vision is standalone business, separate from LexVault